Global Social Media Analytics Market Predicted To Clock A CAGR Of 15.4% Between 2017 - 2025, To Be Worth US$7.8 Bn By 2025

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The report provides an in-depth analysis of the global social media analytics market for the period 2017 – 2025, wherein 2016 is the base year, data for the year 2015 is considered as historical information and the years from 2015 to 2025 is the forecast period. The report also provides compound annual growth rate (CAGR %) from 2017 to 2025 for all the segments in the scope of study. The report covers key trends prevailing in the global social media analytics market over the forecast period. The report also describes various factors impacting the global social media analytics market growth during the forecast period including market drivers, restraints, and opportunities.

Global Social Media Analytics Market: Scope of the Study

The study provides a holistic perspective on global social media analytics market growth in terms of revenue estimates (in US$ Mn) globally. The market estimates have been analyzed by taking into account the impact of various economic, political, technological, social, and legal and the existing market dynamics influencing market growth. The report would also include executive summary, providing the overview of the global social media analytics market. The report provides industry development and key market indicators for the global social media analytics market. Furthermore, report provides market attractiveness analysis, for each segment based on their CAGR and market share. The report also provides porter’s five forces analysis about the industry competition, market dynamics and the most profitable segments in the market.

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Global Social Media Analytics Market: Key Segments

This research study on the global social media analytics market provides a detailed cross segment and cross country analysis based on the different segments including components and end-use industry. Based on the components, the market is segmented into software, and services. The software segment is further bifurcated into on-premise based and cloud based software. Furthermore, the services segment is bifurcated into professional services and support & maintenance, and others. Others include education services and research services. Additionally, by end-use industry, the social media analytics market is segmented into BFSI, retail, telecommunication & IT, transportation & logistics, media & entertainment, others. Others includes healthcare, and education. The report also covers profiles of major players, their growth strategies and focuses on the recent developments under the competition matrix section and includes market positioning analysis of key players operating in the social media analytics market.

The competition matrix for key players in the global social media analytics market notes their capabilities and growth potential and also benchmarks the key companies in the global social media analytics market on the basis of top line growth, market share, segment growth, infrastructure capabilities, market position, product offerings, R&D focus and future outlook.

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Global Social Media Analytics Market: Competitive Landscape

Under the company profiles section, the report also includes an overview of the players operating in the market, the annual revenue generated by them in the past two or three years, SWOT analysis, regional breakdown and their relevant business segment revenue. The report also contains market share analysis of the key players in the social media analytics market for the year 2016 based on their revenues generated for the same year.

The key players profiled in this report include – Brandwatch, Adobe Systems Incorporated, Simply Measured, Inc., NetBase Solutions, Inc., Crimson Hexagon, Clarabridge, Oracle Corporation, IBM Corporation, Talkwalker Inc., and Sysomos.

The global Social media analytics market has been segmented as follows:

Global Social media analytics market, by Components

• Software
  • On-premise based
  • Cloud based
• Services
  • Professional services
  • Support & maintenance
  • others

Global Social media analytics market, by End-use Industry

• BFSI
• Retail
• Telecommunication & IT
• Transportation & Logistics
• Media & Entertainment
• Others

Global Social media analytics market, by Geography

• North America
  • The U.S.
  • Canada
  • Rest of North America
• Europe
  • The U.K
  • Germany
  • France
  • Rest of Europe
• Asia Pacific (APAC)
  • India
  • Japan
  • China
  • Rest of APAC
• Middle East and Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA
• South America
  • Brazil
  • Rest of South America

Advances in Global Social Media Analytics Market - Forecast From 2017 To 2025

Researchmoz added Most up-to-date research on "Advances in Global Social Media Analytics Market - Forecast From 2017 To 2025" to its huge collection of research reports.

Social media analytics helps organizations to transform massive volumes of social media data into useful business insights. It has become an essential requirement for all enterprises such as retailers, banks and government. It collects information from social networking streams as well as blogs, comments, news feeds and from rich media sites, to better understand customer’s requirements. There is an increase in the number of individuals logging in to various social networks for decision on which companies to work, what products to buy and where to shop. Further, most enterprises use this analytics for their customer service function only while many firms have started using social media for their sales, marketing functions and branding. This in turn helps firms to use data generated through social media analytics to effectively service large pool of customers.

Social media analytics is capable of analyzing billions of publicly available social media comments and providing the results of that analysis in configurable, easy-to-understand, dashboards and charts. Organizations can then act on this data to optimize their marketing campaigns, discover opportunities, address problems and improve customer satisfaction. This enables organizations to transform customer relationships by actively incorporating insights gained from social media into the underlying go-to market strategy.

The increase in the number of social media users is a key factor driving the social media analytics market and is expected to remain so during the forecast period. In addition, the growth in awareness of analytics for competitive advantage and better efficiency has created a growth avenue for social media analytics. Increase in adoption of cloud is an opportunity for growth of the global social media analytics market. A large number of organizations are already using cloud or planning to do so and this is expected to result in the exponential growth of the market. Furthermore, increasing user engagement of social media using smartphones is also expected to fuel up the market growth.

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However, the major restraint faced by organizations is the need for skilled personnel and exponential increase in the volume of unstructured data which is anticipated to be challenging for the growth of this industry. Further, lack of a single solution to manage the increasing unstructured data is expected to hinder the market growth.

Social media analytics is segmented on the basis of component, application, analytics type and industry verticals. The components are categorized into software and service. Software is further segmented based on deployment type as cloud and on-premise model. Service is further categorized into managed service, support and maintenance services and consulting services. On the basis of application, the market is segmented as email messaging, instant messaging. On the basis of deployment mode, the market is fragmented into sales and marketing management, customer experience management, competitive intelligence, risk management and fraud detection, public safety and law enforcement. Based on analytics type, the market is segmented into predictive analytics, prescriptive analytics, diagnostic analytics, and descriptive analytics. Bases on industry verticals. The market is segmented into BFSI), retail and ecommerce, government and defense, healthcare and life sciences, manufacturing, telecommunications energy & utilities, media & entertainment and transportation and logistics.

The North America region is expected to witness high growth for social media analytics market followed by the European region. This is due to emergence of many social media analytics vendors in the region and the early adoption of emerging technologies. Whereas, Asia Pacific region (APAC) is also expected to contribute growth in the market over the forecast period. This is due to growing technology expenditures in countries, such as Australia, China, and India, and the demand for cost-effective analytical software and services among the small and medium-sized enterprises are expected to drive the market. Furthermore, the market in developing regions, such as the Middle East and Africa (MEA) and Latin America are also expected to grow over the forecast period.

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Leading players in the social media analytics market are Oracle Corporation, Adobe Systems, Inc., IBM Corporation, SAP SE, Netbase Solutions, Inc., Hootsuite Media, Inc., Tableau Software, Crimson Hexagon, SAS Institute, Salesforce.com Inc, Sprint Corporation, Nextel Communications, vKonkatke, Facebook, Inc., Twitter Inc., Sina Weibo and aReputation.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

• Market segments and sub-segments
• Market trends and dynamics
• Supply and demand
• Market size
• Current trends/opportunities/challenges
• Competitive landscape
• Technological breakthroughs
• Value chain and stakeholder analysis

The regional analysis covers:

• North America (U.S. and Canada)
• Latin America (Mexico, Brazil, Peru, Chile, and others)
• Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
• Eastern Europe (Poland and Russia)
• Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
• Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

• A complete backdrop analysis, which includes an assessment of the parent market
• Important changes in market dynamics
• Market segmentation up to the second or third level
• Historical, current, and projected size of the market from the standpoint of both value and volume
• Reporting and evaluation of recent industry developments
• Market shares and strategies of key players
• Emerging niche segments and regional markets
• An objective assessment of the trajectory of the market
• Recommendations to companies for strengthening their foothold in the market